When it comes to your healthcare entity, a meaningful message of distinction and difference can be provided by branding… when done properly. Without branding, however, you run the risk of your doctor reputation being viewed as a commodity that is merely plain and irrelevant. If, indeed, you are viewed at all.
To identify some of the most popular reasons for the delivery of a powerful branding message, a number of national healthcare professionals were consulted. Their combined summary: branding and business go hand-in-hand.
What Is Your Worth?
Sadly, a nonbranded business will be worth far less than a branded organization. Not only for a future exit strategy, but for the present, the value of an organization is contributed to by a recognized brand.
How to Get Ahead of the Competition
When people compare you to your competition, you will more readily stand out through superior brand recognition. A competitive advantage is produced by branding.
Who Are Your Patients? (And Who Do You Want Them to Be?)
The patients, procedures, and cases that mean the most to your business as a physician are appealed to by a focused branding message. Branding attracts and targets the types of patients that you desire.
What Kind of Reputation Do You Have?
A professional reputation is actively shaped by a purposeful branding message. Reputations, at least good ones, don’t grow spontaneously on trees. Through branding, an admirable professional reputation is created and can be accelerated.
They Like You – They Really Like You!
When it comes to some followers, near cult-level loyalty can be achieved by truly great brands. When people find a brand that they trust and like, they tend to refer to it more passionately and more often.
Keeping Up With (Or Exceeding) the Status Quo
People will be people. In order to achieve status, some people insist on buying certain brands. That’s not going to change any time soon. Those individuals think nothing of spending more for a service or a product regardless of the fact that it is pricier (or is, at least, perceived as being pricey).
What People Expect from An Established Brand
It is generally expected that recognized brands will consistently deliver high-quality services or products. Because they lessen perceived risks, many individuals prefer buying big name or well-established brands.
A unique competitive advantage is communicated by your brand. And that influences the kind of audience that you, as the healthcare provider, choose to cater to or serve. There can be little doubt, after all of the above points, that the importance of branding and business value go hand-in-hand.
Although branding does get the word out there, another proven way of introducing doctors to more patients is through Concierge Key Health. Not only can you increase your patient numbers, we offer a multitude of perks to all our physicians. Everyone from general physicians all the way to concentrated specialists can benefit from membership with Concierge Key Health. Apply now to start experiencing the difference.